Marketing Study: Focus Groups and Web Conferencing

February 10, 2018 / GuidesFor Team

Any marketing professional should be familiar with focus groups. To the rest of the uninitiated, it is a sample group of the target market to provide feedback on a product/service. It is especially useful for a product that has not been launched. It provides the company with consumer feedback without committing a lot of resources.

Web conferencing can provide real-time feedback to decision makers in senior management, marketing, and product development from the focus group on the ground. Drive Research estimates that it costs $4,000-$12,000 to run a 60-90 minute focus group session.

Web conferencing changes all that. It can make focus groups cheaper, more fun, and the results get sent to relevant personalities on a live feed.
-Miyagi Kazuki

Read the source article at ncbi.nlm.nih.gov

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