February 10, 2018 / GuidesFor Team
Any marketing professional should be familiar with focus groups. To the rest of the uninitiated, it is a sample group of the target market to provide feedback on a product/service. It is especially useful for a product that has not been launched. It provides the company with consumer feedback without committing a lot of resources.
Web conferencing can provide real-time feedback to decision makers in senior management, marketing, and product development from the focus group on the ground. Drive Research estimates that it costs $4,000-$12,000 to run a 60-90 minute focus group session.
Web conferencing changes all that. It can make focus groups cheaper, more fun, and the results get sent to relevant personalities on a live feed.
Posted In: Research